Case Study: Rooted Reef

At Rooted Reef Kava Bar, we had the pleasure of creating an engaging, educational video to highlight the unique atmosphere, welcoming community, and the benefits of kava. This project allowed us to blend storytelling with visual aesthetics to showcase the relaxing, alcohol-free environment Rooted Reef offers. Through careful planning and collaboration, we were able to produce a video that resonates with their audience, inviting newcomers to explore the space.

Our Services for Rooted Reef

Concept Development

Worked with Rooted Reef to define the key theme, tone, and messaging for the video.

Scriptwriting

Crafted a comprehensive and engaging script for the video, focusing on educating viewers about the benefits of kava and the unique community atmosphere.

Casting Coordination

Assisted in identifying talent for key roles, including Lydia as the main star and extras (such as dog owners, game players, and regular patrons).

Videography and Direction

Provided detailed shot lists and direction to capture the essence of Rooted Reef, highlighting both interior and exterior elements.

Voiceover and Post-Production

Directed voiceover work for clear, consistent messaging and handled editing, ensuring the video maintained high quality and a cohesive narrative.

Client Collaboration

Worked directly with Rooted Reef’s team to ensure all creative and logistical needs were met, while reflecting their brand's personality.

At YumSocial.co, our approach to working with Rooted Reef Kava Bar was centered on understanding their unique culture and mission. From concept development to final production, we worked closely with their team to craft a video that highlights the welcoming, community-driven atmosphere they’ve created. Our efforts helped Rooted Reef establish a stronger online presence, showcasing their kava bar as a go-to destination for relaxation and socializing, all without alcohol. Through our collaboration, Rooted Reef has solidified its place as a local favorite for both newcomers and regular patrons alike.

The Result

Client Testimonial

Working with this team was an absolute pleasure! We loved what they came up with in terms of educating others about our tea!